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But today, Google's algorithm has developed effectively outside of any single indicator. The PageRank nonetheless exists, and when all factors are equivalent, a higher PageRank trumps a lessen a single--but aspects like relevance and context issue, too.
Update: There exists now a far more up-to-date and expanded Edition of this text for 2016. Please take a look at Search engine optimization Principles: 22 Necessities you will need for optimising your web site.
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